About Terpusat
A marketplace, community and toolbox for Indonesian farmers, livestock keepers and fish farmers — all in one place.
On this page
Why Terpusat exists
Many farmers, livestock keepers and fish farmers in Indonesia still depend on middlemen (tengkulak) to sell what they produce — and someone else sets the price. General marketplaces are built for retail goods, not for live animals, fresh harvests or feed sold by the sack.
At the same time, feed makes up 60–70% of the cost of raising livestock and fish, yet many producers mix feed by habit rather than by what their animals need. Know-how is scattered across WhatsApp groups, videos and a small number of extension workers.
Terpusat exists so that small producers can sell to more buyers, learn from each other and run a more cost-effective operation — all from one place.
Terpusat is also open to visitors from abroad who want to learn about Indonesian agriculture, livestock, fisheries, commodities and endemic produce. Start with the marketplace, the producer map and the feed library.
What you can do
Sell
A free shop with your business profile, location and products. Buyers contact you directly on WhatsApp or through your marketplace links.
Share
Post business updates, questions and harvest news in the community. Buyers trust producers who are active.
Tools
Nutrient data for local feed ingredients and a calculator that checks whether a mix meets your animals' needs and what it costs per kg.
How we work
- Free for producers. Opening a shop, publishing products and using the feed tools cost nothing.
- Direct trade. Terpusat connects buyers and sellers. Price, payment and delivery are agreed directly between the two.
- Data with sources. Every nutrient value for a feed ingredient cites its research source. Until it has been reviewed by an expert, the data is labelled Beta.
- Privacy first. Maps and shop pages show a location down to the district or regency/city, not the exact address, unless the seller chooses to show it. WhatsApp numbers are never shown as text.
- Open to all of Indonesia. Producers from every province can open a shop.
Our journey
2012 — Started as a local business hub
It began with technology services, now Devetek, helping businesses and public institutions solve problems with technology.
2016 — Supplying livestock and fisheries
Terpusat started selling feed, animal health products and equipment for livestock and fish farming through online marketplaces — and learned first-hand what producers need.
2026 — Terpusat for every producer
Terpusat was rebuilt as a marketplace for many sellers, a community and a set of feed tools, open to farmers, livestock keepers and fish farmers across Indonesia.
Vision and mission
Vision
Every small producer in Indonesia can sell to more buyers, learn from their peers and run a more cost-effective, healthier operation — from one place.
Mission
To be the digital home of small and mid-sized livestock, fisheries and crop producers: a storefront to sell, a journal to share, and a toolbox to run a more efficient business.